The secret: We didn’t just follow the brief — we adapted the global message to the local audience
That campaign taught me that strategy without local context is just noise. It’s also the foundation of how I work with clients today — grounded, relevant, and real.
Result: : +300 % leads in 6 months and 30 % monthly growth.
The keyy Five tailored strategies, one consistent message. Scaling isn’t copy-paste; it’s adapting essence to context.
19 months later: +600 % growth, Top 10 in App Stores, and an active community. I built a local strategy from scratch — that’s what I now teach my clients.
I didn’t replicate what worked elsewhere — I built a strategy tailored to that market and culture, adapting on the go without a fixed budget. That’s the difference between applying generic formulas and creating what truly works. It’s exactly what I teach my clients today.
The $50 K mistake that made me a better strategist
At Airbnb, I launched a “disruptive” campaign without validation. Two weeks later: $50 K gone. Lesson learned: creativity without data is expensive. Now I teach clients to validate before scaling.
My clients don’t make costly mistakes anymore — because I teach them to validate before they invest.
“While the industry sells frameworks and theories, I believe in something simpler: teaching exactly what worked when the results really mattered.”
There’s no magic. Just proven strategy, clear implementation, and the experience of someone who did it when it really mattered.
Tina Louise is an experienced digital marketing professional specialising in growth, entrepreneurship, and wellness mentoring. She’s a mentor on GrowthMentor and MentorCruise, a marketing lecturer, and a certified yoga instructor. Her background includes leadership roles at Airbnb, MyFitnessPal, Adobe, Accenture, and Ogilvy.
Tina’s diverse experience, deep digital marketing expertise, and passion for mentoring make her a valuable partner for driving growth and empowering people and organisations.
Throughout her career, Tina has led marketing and growth initiatives for international companies, most notably during her tenure as Marketing Director at MyFitnessPal. Several of these projects were featured in leading industry media and major publications across Brazil and Latin America.
The world’s largest digital health platform (150 M users). I led user growth (+600 %) and managed brand expansion for LATAM, besides participating in the premium product
Tripled lead generation across Europe (five languages) as Marketing Director
Achieving 30 % month-over-month growth for 18 months.
Led integrated campaigns for Dove, Hellmann’s, and AdeS as Account Director at Ogilvy. One Dove campaign became an international case study (+15 % sales in Brazil).
If you’re looking for clarity, momentum, and strategic support to take your project to the next level, you’re in the right place.
The world’s leading digital nutrition and wellness platform, with over 150 million users.
As Marketing Director for LATAM at MyFitnessPal, I led a full-scale growth and expansion project that delivered measurable results.
✅ +600 % user growth
✅ Consistently ranked in the Top 10 on iOS and Android
✅ Built an engaged Facebook community from scratch
✅ Featured in 100 + media articles across LATAM
✅ Turned user stories into content that increased retention and referrals
Over 20 years helping businesses and professionals solve real marketing challenges, build growth plans, and turn ideas into measurable results.
Every mentoring session gives you clarity, focus, and concrete steps forward. No fluff, only what moves you ahead.
No standard solutions: every strategy and session adapts 100 % to your goals and context.
Rated 5-star mentor by over 100 professionals like you.