I’m Tina Louise, fractional CMO and marketing mentor for health, wellness and fitness brands.
I scaled MyFitnessPal to 150M users, led campaigns for Airbnb, Adobe and Ogilvy, and helped startups grow 600%.
When budget is tight and the wrong call is expensive, I help you decide where growth actually comes from.
While others sell courses and theoretical frameworks, I give you what actually worked inside real companies.
Twenty years leading marketing at MyFitnessPal, Airbnb, Adobe and Ogilvy. No fluff, no empty theory, just strategies proven in competitive markets.
I work mostly with founders and marketing leaders in health, wellness, fitness and nutrition, usually at Series A or B, whose growth has plateaued. It’s the world I know from the inside, from my years leading marketing at MyFitnessPal Latam.
I also work with founders in other sectors at the same stage who need go-to-market clarity fast.
My clients start implementing from day one — because I give them the exact playbook I used in real companies.
Whether you need to refine your marketing strategy, grow sales, or organise your digital efforts, here you’ll find clear, practical support tailored to your business.
Designed for founders, leaders, and marketing professionals who want to make smarter decisions, clarify their strategy, and build a solid, effective digital plan.
I help you clarify your focus, structure campaigns, strengthen your brand, and attract high-intent clients.
Perfect for founders tired of buying courses that don’t work in the real world 😉
Inspiring talks and keynotes for companies, agencies, and organisations that want to bring clarity to digital marketing, growth, and customer experience.
Ideal for internal events, sales teams, or digital innovation days.
Over 20 years helping businesses and professionals solve real marketing challenges, build growth plans, and turn ideas into measurable results.
Every mentoring session gives you clarity, focus, and concrete steps forward. No fluff, only what moves you ahead.
No standard solutions: every strategy and session adapts 100 % to your goals and context.
Rated 5-star mentor by over 100 professionals like you.
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your company part time. You get executive level strategy and direction without the cost of a full time hire.
Who does Tina Louise work with?
Mainly health, wellness, fitness and nutrition brands at Series A and B stage, both B2C and B2B. She also works with founders in other sectors who need go-to-market clarity at the same growth stage.
What makes Tina different from other marketing consultants?
Twenty years running marketing inside real companies, including MyFitnessPal (scaled to 150M users, 600% growth), Airbnb, Adobe and Ogilvy. Clients get proven playbooks they can implement from day one, not theory.
Where is Tina based and what languages does she work in?
She is based in Barcelona and works with clients across Europe and beyond, in English, Spanish and Portuguese.
How do I work with Tina?
Start with a strategy session. Book a call and we map your growth challenge and the clearest next move.