I help founders and leadership teams find what’s really holding growth back – where your best customers come from, where the customer journey breaks down, and which assumptions are getting in the way.
I find where growth is getting stuck – and what to do about it.
You may already have a strong product, a marketing team and plenty of activity.
The question is: are you focused on the things that will actually move growth?
I look at your customers, your customer journey and your marketing as a whole to find what’s working, what’s not, and where the biggest opportunities are.
Who are your best customers?
Why do they choose you?
Where does the journey break down?
And what is getting in the way of more customers like them?
That’s where I start.
Your marketing team can execute. What they need is clear strategic direction.
I work with founders and leadership teams to diagnose what’s holding growth back, challenge assumptions, identify the biggest opportunities and prioritise what to do next.
I speak about marketing strategy, growth, digital marketing, customer behaviour and the changing health & wellness landscape.
With 20+ years of experience across global brands and high-growth companies, I bring real-world perspectives, practical frameworks and provocative questions that help audiences think differently and make better decisions.
For conferences, corporate events, leadership teams, universities and business schools.
I help leadership teams understand what’s really driving growth, what’s getting in the way, and where to focus next.
No unnecessary complexity. No marketing for marketing’s sake. Just clear thinking, sharp questions and priorities that move the business forward.
Find what’s really driving growth — and what’s getting in the way.
Question the assumptions behind your current strategy.
Identify where your team should focus time, money and energy.
Work with your existing team to turn strategy into action.
What is a fractional CMO?
A Fractional CMO is a senior marketing executive who works with a company on a part-time basis, typically one or two days a week. You get strategic marketing leadership, growth strategy and executive-level direction without the cost of a full-time Chief Marketing Officer. A Fractional CMO works alongside your existing marketing team to connect marketing strategy with business goals, identify growth opportunities and prioritise what to do next.
What type of companies do you work with?
I work primarily with growth-stage companies and scale-ups that already have a marketing team but need senior strategic leadership. My main focus is health, wellness, fitness and nutrition companies, particularly at Series A and Series B stage. I also work with companies in other sectors that need help finding what’s holding back growth or defining their go-to-market strategy.
What makes you different from other Fractional CMOs and marketing consultants?
I don’t start with tactics. I start by understanding what’s really driving growth — your customers, their behaviour, the customer journey and where opportunities are being lost. I bring 20+ years of experience across companies including MyFitnessPal, Airbnb, Adobe and Ogilvy, combined with a focus on asking the questions that lead to better decisions and measurable growth.
Where are you based and do you work with international companies?
I’m based in Barcelona and work with companies across Europe and internationally. I work in English, Spanish and Portuguese, and bring experience working across international markets, including Europe, US and Latin America.
How does working with a Fractional CMO work?
We start with a conversation about your business, growth objectives and current challenges. If there’s a fit, I typically work with your leadership team and existing marketing function one or two days a week, providing strategic direction, challenging assumptions and helping prioritise the initiatives that can have the greatest impact on growth.