Identify what’s really driving growth, where the customer journey is breaking down and where opportunities are being lost.
Understand your best customers, sharpen your positioning and identify what needs to change to attract more of them.
Adapt your marketing and go-to-market strategy for new markets without simply copying what worked elsewhere.
WHAT I CAN HELP YOU WITH
Growth Strategy & Marketing Strategy — Identify the biggest growth opportunities and align marketing priorities with your business goals.
Customer & Buyer Strategy — Understand your highest-value customers, their behaviour, needs and decision-making, and find opportunities to attract more customers like them.
Go-to-Market Strategy — Define the right market, audience, positioning, channels and approach for launching or scaling a product.
Customer Journey & Conversion — Identify where customers drop off across the journey and what needs to change to improve acquisition, conversion and retention.
Positioning & Brand Strategy — Clarify what makes your brand relevant and differentiated, and turn that into a stronger market position.
International & Global Growth — Adapt your marketing and go-to-market strategy when expanding into new markets, rather than simply copying what worked elsewhere.
Digital Marketing Strategy — Bring together acquisition, content, SEO, CRM, paid media, social and other channels around a coherent growth strategy.
AI & Marketing Strategy — Understand where AI can genuinely improve marketing, customer acquisition and team effectiveness — and where it is just adding another tool.
“Tina helped me realize that there were some core aspects of our value proposition that we haven’t fully figured out. I know, it’s like missing a piece of the puzzle right in the middle of the board, but that’s what an outsider’s perspective does — brings the foggy into focus.”
Stephanie Wong
Exactly this. Tina finds the thing you can’t see from inside the business, and tells you what to do about it. ⭐⭐⭐⭐⭐
A focused five-week engagement to find what's holding growth back, identify the biggest opportunities and build a clear strategic roadmap. You get a written diagnosis and a prioritised plan your team can act on.
Senior marketing leadership on a fixed cadence. Each month: a written set of marketing priorities, a leadership session, and direction for your existing team. Two days a week, six-month engagements.
Keynotes and team workshops on marketing strategy, growth and customer behaviour. For conferences, leadership teams and internal events.
Book a free 15-minute clarity call.
Understand your business, customers, growth objectives and current marketing performance.
Find where growth is coming from, where the customer journey breaks down and which assumptions need challenging.
Determine the opportunities with the greatest potential impact and what your team should focus on first.
Turn the diagnosis into a clear strategy and priorities for your existing marketing team.
Work alongside leadership and the team to keep strategy connected to execution and business results.
I start with the business, not the marketing plan. I look at your customers, commercial goals and growth challenges before recommending where marketing should focus.
I ask the questions others may not. What are we assuming about the customer, the market or the growth strategy — and what evidence do we have?
I turn complexity into clear priorities: what to do, what not to do, what to test and where to invest.
I work alongside your existing marketing team, providing senior direction, challenging assumptions and helping them focus on what will have the greatest impact.