{"id":1279,"date":"2025-08-30T17:23:55","date_gmt":"2025-08-30T15:23:55","guid":{"rendered":"https:\/\/tinalouise.eu\/inicio\/"},"modified":"2026-09-17T00:35:05","modified_gmt":"2026-09-16T22:35:05","slug":"inicio","status":"publish","type":"page","link":"https:\/\/tinalouise.eu\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1279\" class=\"elementor elementor-1279 elementor-36\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-629e4eb e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"629e4eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;shape_divider_bottom&quot;:&quot;curve&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/tinalouise.eu\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/0_Man_Silhouette_1920x1080-1.mp4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb0e3f5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"cb0e3f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9edae elementor-widget elementor-widget-heading\" data-id=\"1a9edae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Your growth problem may not be a marketing problem \n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-102e998 elementor-widget elementor-widget-text-editor\" data-id=\"102e998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">I help founders and leadership teams find what\u2019s really holding growth back &#8211; where your best customers come from, where the customer journey breaks down, and which assumptions are getting in the way.<\/p><p class=\"p1\">I find where growth is getting stuck &#8211; and what to do about it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4833be8 elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"4833be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/tinalouise.eu\/en\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's talk about your growth -&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2299fd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"c2299fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9341ef elementor-widget elementor-widget-image\" data-id=\"d9341ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/tinalouise.eu\/wp-content\/uploads\/2026\/09\/tina-headshot-optimized.webp\" class=\"attachment-large size-large wp-image-2157\" alt=\"\" srcset=\"https:\/\/tinalouise.eu\/wp-content\/uploads\/2026\/09\/tina-headshot-optimized.webp 600w, https:\/\/tinalouise.eu\/wp-content\/uploads\/2026\/09\/tina-headshot-optimized-200x300.webp 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff59ebf e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"ff59ebf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27eccbb elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"27eccbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Growth doesn\u2019t always need more marketing.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-369d772 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"369d772\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd8fe8 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"dfd8fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tinalouise.eu\/wp-content\/uploads\/2026\/09\/tina-louise-optimized.jpg\" title=\"tina-louise-optimized\" alt=\"tina-louise-optimized\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-406938d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"406938d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f49727f elementor-widget elementor-widget-text-editor\" data-id=\"f49727f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">You may already have a strong product, a marketing team and plenty of activity.<\/p><p><span class=\"s1\"><b>The question is: are you focused on the things that will actually move growth?<\/b><\/span><\/p><p><span class=\"s1\">I look at your customers, your customer journey and your marketing as a whole to find what\u2019s working, what\u2019s not, and where the biggest opportunities are.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc5c20 elementor-widget elementor-widget-text-editor\" data-id=\"efc5c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>Who are your best customers?<\/b><b>\u2028<\/b><\/p><p class=\"p1\"><b>Why do they choose you?<\/b><b>\u2028<\/b><\/p><p class=\"p1\"><b>Where does the journey break down?<\/b><b>\u2028<\/b><\/p><p class=\"p1\"><b>And what is getting in the way of more customers like them?<\/b><\/p><p class=\"p1\">That\u2019s where I start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05ef05 elementor-align-left elementor-widget__width-auto elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"b05ef05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/tinalouise.eu\/en\/about-me\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I want to know more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31c524f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"31c524f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a43ffb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8a43ffb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5552c elementor-widget elementor-widget-heading\" data-id=\"aa5552c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Senior growth leadership for teams that already have the talent.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7a3ee elementor-widget elementor-widget-text-editor\" data-id=\"aa7a3ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Your marketing team can execute. What they need is clear strategic direction.<\/p><p class=\"p1\">I work with founders and leadership teams to diagnose what\u2019s holding growth back, challenge assumptions, identify the biggest opportunities and prioritise what to do next.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8a6ea elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"8b8a6ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/tinalouise.eu\/en\/digital-marketing-mentoring-and-consulting\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See how I work -&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71de1d9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"71de1d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f20f14c elementor-widget elementor-widget-heading\" data-id=\"f20f14c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Public Speaking<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37429d elementor-widget elementor-widget-text-editor\" data-id=\"f37429d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>I speak about marketing strategy, growth, digital marketing, customer behaviour and the changing health &amp; wellness landscape.<\/b><\/p><p class=\"p2\">With 20+ years of experience across global brands and high-growth companies, I bring real-world perspectives, practical frameworks and provocative questions that help audiences think differently and make better decisions.<\/p><p class=\"p3\"><b>For conferences, corporate events, leadership teams, universities and business schools.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69aa441 elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"69aa441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/tinalouise.eu\/en\/public-speaking\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe61f93 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"fe61f93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6290d4 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e6290d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Growth needs clarity, not more activity.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa1cfd elementor-widget elementor-widget-text-editor\" data-id=\"afa1cfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">I help leadership teams understand what\u2019s really driving growth, what\u2019s getting in the way, and where to focus next.<\/p><p class=\"p2\">No unnecessary complexity. No marketing for marketing\u2019s sake. Just clear thinking, sharp questions and priorities that move the business forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20aece7 elementor-widget__width-initial elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"20aece7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-check-square-line\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDiagnose\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tFind what\u2019s really driving growth \u2014 and what\u2019s getting in the way.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea89d8 elementor-widget__width-initial elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"6ea89d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-Target-light\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tChallenge\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tQuestion the assumptions behind your current strategy.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c570831 elementor-widget__width-initial elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c570831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-select-light\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPrioritise\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tIdentify where your team should focus time, money and energy.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dac975 elementor-widget__width-initial elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"6dac975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-conversation-light\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOrchestrate\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\nWork with your existing team to turn strategy into action.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbb5a01 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"fbb5a01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-782bfec elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"782bfec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clients who\u2019ve grown with me\n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a0d1ab e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"2a0d1ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4c14ec8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4c14ec8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-716f876 elementor-widget elementor-widget-image\" data-id=\"716f876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tinalouise.eu\/wp-content\/uploads\/2025\/09\/estrategias-de-marketing-scaled.jpg\" title=\"estrategias de marketing\" alt=\"estrategias de marketing\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9202952 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9202952\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc2d02 elementor-testimonial--align-left elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-widget elementor-widget-testimonial-carousel\" data-id=\"bcc2d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tI just had a consultation with Tina about the drop in conversion on our landing page, and wow, what an enriching experience! Tina has a knack for quickly understanding complex issues and finding effective solutions. She is approachable, knowledgeable, and her passion for the subject really shines through. In just one session, she gave me a clear roadmap for improving our conversion rate. I can't recommend her enough!\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Igor Koshelev<\/span><span class=\"elementor-testimonial__title\">*****<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tI just got a call that deserves its own Netflix special! I spoke with Tina yesterday, and my brain is still buzzing with all the incredible ideas she gave me. And here's the best part: she helped me realize that there are some fundamental aspects of our value proposition that we haven't fully defined yet. I know, I know, it's like there's a piece of the puzzle missing right in the middle of the board, but that's what an outside perspective does: it clarifies what was confusing. I'm already looking forward to our next call!\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Reggie Azevedo<\/span><span class=\"elementor-testimonial__title\">*****<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWorking with Tina Louise has been a big change for me. She helped me gain a clearer vision of my goals and focus my practice with greater concentration and structure. What struck me most was her way of breaking things down into simple, achievable steps, while encouraging me to think big about what I really wanted to achieve. Tina has a unique ability to listen carefully, ask the right questions, and guide me toward ideas that I would not have come up with on my own.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Ion Smochina<\/span><span class=\"elementor-testimonial__title\">*****<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06165a6 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"06165a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b3017 elementor-widget elementor-widget-text-editor\" data-id=\"49b3017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\"><strong>What is a fractional CMO?<\/strong><\/p><p class=\"p1\">A Fractional CMO is a senior marketing executive who works with a company on a part-time basis, typically one or two days a week. You get strategic marketing leadership, growth strategy and executive-level direction without the cost of a full-time Chief Marketing Officer. A Fractional CMO works alongside your existing marketing team to connect marketing strategy with business goals, identify growth opportunities and prioritise what to do next.<\/p><p class=\"p1\"><b>What type of companies do you work with?<\/b><\/p><p class=\"p1\">I work primarily with growth-stage companies and scale-ups that already have a marketing team but need senior strategic leadership. My main focus is health, wellness, fitness and nutrition companies, particularly at Series A and Series B stage. I also work with companies in other sectors that need help finding what\u2019s holding back growth or defining their go-to-market strategy.<\/p><p class=\"p1\"><b>What makes you different from other Fractional CMOs and marketing consultants?<\/b><\/p><p class=\"p1\">I don\u2019t start with tactics. I start by understanding what\u2019s really driving growth \u2014 your customers, their behaviour, the customer journey and where opportunities are being lost. I bring 20+ years of experience across companies including MyFitnessPal, Airbnb, Adobe and Ogilvy, combined with a focus on asking the questions that lead to better decisions and measurable growth.<\/p><p class=\"p1\"><b>Where are you based and do you work with international companies?<\/b><\/p><p class=\"p1\">I\u2019m based in Barcelona and work with companies across Europe and internationally. I work in English, Spanish and Portuguese, and bring experience working across international markets, including Europe, US and Latin America.<\/p><p class=\"p1\"><b>How does working with a Fractional CMO work?<\/b><\/p><p class=\"p1\">We start with a conversation about your business, growth objectives and current challenges. If there\u2019s a fit, I typically work with your leadership team and existing marketing function one or two days a week, providing strategic direction, challenging assumptions and helping prioritise the initiatives that can have the greatest impact on growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c3182c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"1c3182c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;curve&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a82b95f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a82b95f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2d12bd9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"2d12bd9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2428e54 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"2428e54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f2bbc1 elementor-widget elementor-widget-html\" data-id=\"2f2bbc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<\/main>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a4085 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c5a4085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to find what\u2019s holding your growth back?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6bfb3 elementor-widget elementor-widget-heading\" data-id=\"ee6bfb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Let\u2019s talk about your business, what\u2019s working, what\u2019s not, and where the biggest opportunities may be.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-956da55 elementor-widget elementor-widget-jet-form-builder-form\" data-id=\"956da55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-form-builder-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel='stylesheet' id='wp-block-library-css' href='https:\/\/tinalouise.eu\/wp-includes\/css\/dist\/block-library\/style.min.css?ver=7.1' media='all' \/>\n<style id=\"jet-form-builder-1440-inline-css\"><\/style><form  class=\"jet-form-builder layout-column 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data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc64b83 wpr-stt-btn-align-fixed wpr-stt-btn-align-fixed-right elementor-widget elementor-widget-wpr-back-to-top\" data-id=\"cc64b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-back-to-top.default\">\n\t\t\t\t\t<div class=\"wpr-stt-wrapper\"><div class='wpr-stt-btn' data-settings='{&quot;animation&quot;:&quot;fade&quot;,&quot;animationOffset&quot;:&quot;0&quot;,&quot;animationDuration&quot;:&quot;200&quot;,&quot;fixed&quot;:&quot;fixed&quot;,&quot;scrolAnim&quot;:&quot;800&quot;}'><span class=\"wpr-stt-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Your growth problem may not be a marketing problem I help founders and leadership teams find what\u2019s really holding growth back &#8211; where your best customers come from, where the customer journey breaks down, and which assumptions are getting in the way. I find where growth is getting stuck &#8211; and what to do about it. Let&#8217;s talk about your growth -&gt; Growth doesn\u2019t always need more marketing. You may already have a strong product, a marketing team and plenty of activity. The question is: are you focused on the things that will actually move growth? I look at your customers, your customer journey and your marketing as a whole to find what\u2019s working, what\u2019s not, and where the biggest opportunities are. Who are your best customers?\u2028 Why do they choose you?\u2028 Where does the journey break down?\u2028 And what is getting in the way of more customers like them? That\u2019s where I start. I want to know more Senior growth leadership for teams that already have the talent. Your marketing team can execute. What they need is clear strategic direction. I work with founders and leadership teams to diagnose what\u2019s holding growth back, challenge assumptions, identify the biggest opportunities and prioritise what to do next. See how I work -&gt; Public Speaking I speak about marketing strategy, growth, digital marketing, customer behaviour and the changing health &amp; wellness landscape. With 20+ years of experience across global brands and high-growth companies, I bring real-world perspectives, practical frameworks and provocative questions that help audiences think differently and make better decisions. For conferences, corporate events, leadership teams, universities and business schools. Read more Growth needs clarity, not more activity. I help leadership teams understand what\u2019s really driving growth, what\u2019s getting in the way, and where to focus next. No unnecessary complexity. No marketing for marketing\u2019s sake. Just clear thinking, sharp questions and priorities that move the business forward. Diagnose Find what\u2019s really driving growth \u2014 and what\u2019s getting in the way. Challenge Question the assumptions behind your current strategy. Prioritise Identify where your team should focus time, money and energy. Orchestrate Work with your existing team to turn strategy into action. Clients who\u2019ve grown with me I just had a consultation with Tina about the drop in conversion on our landing page, and wow, what an enriching experience! Tina has a knack for quickly understanding complex issues and finding effective solutions. She is approachable, knowledgeable, and her passion for the subject really shines through. In just one session, she gave me a clear roadmap for improving our conversion rate. I can&#8217;t recommend her enough! Igor Koshelev***** I just got a call that deserves its own Netflix special! I spoke with Tina yesterday, and my brain is still buzzing with all the incredible ideas she gave me. And here&#8217;s the best part: she helped me realize that there are some fundamental aspects of our value proposition that we haven&#8217;t fully defined yet. I know, I know, it&#8217;s like there&#8217;s a piece of the puzzle missing right in the middle of the board, but that&#8217;s what an outside perspective does: it clarifies what was confusing. I&#8217;m already looking forward to our next call! Reggie Azevedo***** Working with Tina Louise has been a big change for me. She helped me gain a clearer vision of my goals and focus my practice with greater concentration and structure. What struck me most was her way of breaking things down into simple, achievable steps, while encouraging me to think big about what I really wanted to achieve. Tina has a unique ability to listen carefully, ask the right questions, and guide me toward ideas that I would not have come up with on my own. Ion Smochina***** FAQ What is a fractional CMO? A Fractional CMO is a senior marketing executive who works with a company on a part-time basis, typically one or two days a week. You get strategic marketing leadership, growth strategy and executive-level direction without the cost of a full-time Chief Marketing Officer. A Fractional CMO works alongside your existing marketing team to connect marketing strategy with business goals, identify growth opportunities and prioritise what to do next. What type of companies do you work with? I work primarily with growth-stage companies and scale-ups that already have a marketing team but need senior strategic leadership. My main focus is health, wellness, fitness and nutrition companies, particularly at Series A and Series B stage. I also work with companies in other sectors that need help finding what\u2019s holding back growth or defining their go-to-market strategy. What makes you different from other Fractional CMOs and marketing consultants? I don\u2019t start with tactics. I start by understanding what\u2019s really driving growth \u2014 your customers, their behaviour, the customer journey and where opportunities are being lost. I bring 20+ years of experience across companies including MyFitnessPal, Airbnb, Adobe and Ogilvy, combined with a focus on asking the questions that lead to better decisions and measurable growth. Where are you based and do you work with international companies? I\u2019m based in Barcelona and work with companies across Europe and internationally. I work in English, Spanish and Portuguese, and bring experience working across international markets, including Europe, US and Latin America. How does working with a Fractional CMO work? We start with a conversation about your business, growth objectives and current challenges. If there\u2019s a fit, I typically work with your leadership team and existing marketing function one or two days a week, providing strategic direction, challenging assumptions and helping prioritise the initiatives that can have the greatest impact on growth. Ready to find what\u2019s holding your growth back? Let\u2019s talk about your business, what\u2019s working, what\u2019s not, and where the biggest opportunities may be. I accept and have read the website&#8217;s privacy policy Book your clarity call<\/p>\n","protected":false},"author":3,"featured_media":1461,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-1279","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tinalouise.eu\/en\/wp-json\/wp\/v2\/pages\/1279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tinalouise.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tinalouise.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tinalouise.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tinalouise.eu\/en\/wp-json\/wp\/v2\/comments?post=1279"}],"version-history":[{"count":108,"href":"https:\/\/tinalouise.eu\/en\/wp-json\/wp\/v2\/pages\/1279\/revisions"}],"predecessor-version":[{"id":2164,"href":"https:\/\/tinalouise.eu\/en\/wp-json\/wp\/v2\/pages\/1279\/revisions\/2164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tinalouise.eu\/en\/wp-json\/wp\/v2\/media\/1461"}],"wp:attachment":[{"href":"https:\/\/tinalouise.eu\/en\/wp-json\/wp\/v2\/media?parent=1279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}