{"id":1276,"date":"2025-09-25T12:15:18","date_gmt":"2025-09-25T10:15:18","guid":{"rendered":"https:\/\/tinalouise.eu\/conoceme\/"},"modified":"2026-01-11T12:55:08","modified_gmt":"2026-01-11T11:55:08","slug":"about-me","status":"publish","type":"page","link":"https:\/\/tinalouise.eu\/en\/about-me\/","title":{"rendered":"About me"},"content":{"rendered":"\t\t
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About me\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t2011<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tA Dove campaign I led at Ogilvy became an international case study, increasing sales by 15 % in Brazil. The secret? We didn\u2019t just follow the brief<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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The secret:\u00a0<\/strong>We didn\u2019t just follow the brief \u2014 we adapted the global message to the local audience<\/p>

That campaign taught me that strategy without local context is just noise. It\u2019s also the foundation of how I work with clients today \u2014 grounded, relevant, and real.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t2008<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tGMI needed leads across Europe. Five languages, one budget. <\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Result<\/strong>: : +300 % leads in 6 months and 30 % monthly growth.<\/p>

The keyy<\/strong> Five tailored strategies, one consistent message. Scaling isn\u2019t copy-paste; it\u2019s adapting essence to context.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t2018<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tMyFitnessPal had 300 K users in LATAM but no traction.<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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\u00a019 months later: +600 % growth, Top 10 in App Stores, and an active community. I built a local strategy from scratch \u2014 that\u2019s what I now teach my clients.<\/p>

I didn\u2019t replicate what worked elsewhere \u2014 I built a strategy tailored to that market and culture, adapting on the go without a fixed budget. That\u2019s the difference between applying generic formulas and creating what truly works. It\u2019s exactly what I teach my clients today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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MY WORST MISTAKE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The $50 K mistake that made me a better strategist<\/strong><\/p>

\u00a0At Airbnb, I launched a \u201cdisruptive\u201d campaign without validation. Two weeks later: $50 K gone. Lesson learned: creativity without data is expensive. Now I teach clients to validate before scaling.<\/p>

My clients don\u2019t make costly mistakes anymore \u2014 because I teach them to validate before they invest.<\/p>

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"consultoria\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cWhile the industry sells frameworks and theories, I believe in something simpler: teaching exactly what worked when the results really mattered.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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There’s no magic. Just proven strategy, clear implementation, and the experience of someone who did it when it really mattered.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"tina\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tina Louise\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Tina Louise is an experienced digital marketing professional specialising in growth, entrepreneurship, and wellness mentoring. She\u2019s a mentor on GrowthMentor and MentorCruise,<\/strong> a marketing lecturer, and a certified yoga instructor. Her background includes leadership roles at Airbnb, MyFitnessPal, Adobe, Accenture, and Ogilvy.<\/p>

Tina\u2019s diverse experience, deep digital marketing expertise, and passion for mentoring make her a valuable partner for driving growth and empowering people and organisations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Press and Interviews<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Throughout her career, Tina has led marketing and growth initiatives for international companies, most notably during her tenure as Marketing Director at MyFitnessPal. Several of these projects were featured in leading industry media and major publications across Brazil and Latin America.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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